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MS Marketing Strategy & Business Development

Booth K35A

Presentation

The MS Marketing Strategy & Business Development will allow you to acquire knowledge and develop the it along with the knowhow and interpersonal skills required for integration and evolution within a business organisation. You will develop your capability to take initiative, act as a leader and work in a team, the qualities required for professional success as future managers.  

Learning Objectives

  • Training for Marketing, Multi-channel Marketing, Communication and Sales Positions
  • Acquiring the knowledge and developing the knowhow and interpersonal skills required for good integration and evolution within a business organisation
  • Developing the ability to take initiative, act as a leader and work in a team

Strong Points

  • A dual-competency programme: Marketing and Sales Strategy
  • A study path adapted to Business, Political Science, Engineering, University students or executives on a retraining scheme  
  • Pedagogical content based on real case studies
  • A professionalising programme: In-company Consulting Projects and a Challenge, Business Dating events, professional colloquia... 
  • A cohort of a manageable and pleasant size
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