Bachelor of Science in Visual Communication
Design your future with a degree in visual communication and find yourself on an exciting career path in the field of creative design.
As a visual communications professional, you’ll have numerous opportunities to work in vibrant creative roles within design and advertising companies, as part of in-house design departments or as a freelance designer providing graphic design solutions for your very own clients. Your designs will be used to communicate messages, promote ideas and/or products and enhance various segments of corporate endeavors.
Find your place in the creative economy
At CAAD, you’ll collaborate with industry professionals and design teams on real-world projects. Become part of the CAAD tradition of developing award-winning graphic designers for the region and the world. You will graduate with an impressive portfolio of your own original and compelling designs to present to employers and secure your dream job as a visual communications professional.
Our graduates work within various fields of the creative industry. They are graphic designers, art and creative directors in advertising agencies, developing and overseeing the development of visual solutions such as brand identity, information graphics, posters, brochures, print collateral, web design, and motion graphics. Having learned about the business and creative aspects of running a design firm, many choose to start their own creative companies and thrive in local and regional markets, setting and influencing new trends and serving as leaders within creative industry.
Put your hands to work with our robust interactive curriculum.
In our highly competitive Bachelor of Science in Visual Communication program, we introduce you to a ‘culture of making’ through our specialized classes in design topics, such as typography, illustration, printmaking, photography and publication design for print and digital media.
Your freshman experience will begin with a one-year Foundations Program, which all CAAD students must complete before advancing into their major field of study. Providing an essential and highly beneficial transition from high-school to a college experience, you will be introduced to conceptual and critical thinking skills, and learn how to apply the specific terminology we use within creative disciplines . You will also gain a basic understanding of design principles, while nurturing positive and productive working habits and self-discipline.
As a CAAD student, you will benefit from a highly interactive approach to learning as our outstanding faculty work alongside you to give you a practical knowledge of illustration, photography, printmaking, image making, time-based media, web design and typography, along with the opportunity to choose to concentrate on one or more of these areas as part of your studies.
You will also be advantaged by opportunities to experience working in the industry through our professional internship program. Offering you real-world experience, our aim is that you will be workplace ready as soon as you graduate.
Be noticed for your talent and your credentials.
Our four-year Bachelor of Science in Visual Communication curriculum meets and even exceeds established international accreditation criteria, in order to make you well prepared to jump straight into the professional creative industry in the United Arab Emirates, the region, or around the world.
Let our design pros show you how it’s done.
As you learn from our outstanding faculty, you’ll benefit from their experience and expertise as scholars and industry professionals. Your instructors are highly qualified and critically acclaimed experts in their respective fields, taking you through an engaged, interdisciplinary journey of learning, discovery and creativity.
Get ready to wow them with your work.
To make sure you are workplace ready when you graduate. You will show future employers that you have the practical skills and technical knowledge to land your dream job.
Get to work.
Join the ranks of our talented graduates who are now working in leading positions in the publishing, advertising and media industries. Many hold coveted roles as art directors, producers, design directors and account executives, while others have gone on to teaching positions at respected educational institutions.