BACHELOR DEGREE IN MASS COMMUNICATION
The Department of Mass Communication, Advertising & Public Relations offers a Bachelor of Mass Communication. Within that degree program, students can select a specialization in advertising, public relations, or digital media.
OVERVIEW OF THE PROGRAM
The curricula in advertising and in public relations prepare students for careers in that field, and the communication studies option provides a foundation for roles as professional communicators in other fields or for further education at a more advanced level.
Mass communication is mostly a one-way process, with little feedback from the audience, although the Internet is bringing some change, with options that allow people to comment or otherwise provide feedback.
The field of mass communications include:
New Media Specialist
Public Relations Specialist
Print or Online Editor
Social Media Expert
Mass communication plays four roles in society:
Surveillance: Provides news and information to the public.
Interpretation Sets a context for new information and provides commentary about its significance and meaning.
Socialization: Transmits values within a society, especially in setting models for behavior and attitudes.
Entertainment: Entertains through film, radio, television, sound recordings, books, and magazines.