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BACHELOR DEGREE IN MASS COMMUNICATION

BACHELOR DEGREE IN MASS COMMUNICATION

Booth D30
School Department: 

The Department of Mass Communication, Advertising & Public Relations offers a Bachelor of Mass Communication. Within that degree program, students can select a specialization in advertising, public relations, or digital media.

OVERVIEW OF THE PROGRAM

The curricula in advertising and in public relations prepare students for careers in that field, and the communication studies option provides a foundation for roles as professional communicators in other fields or for further education at a more advanced level.

Mass communication is mostly a one-way process, with little feedback from the audience, although the Internet is bringing some change, with options that allow people to comment or otherwise provide feedback.

Career Opportunities

The field of mass communications include:

Media Planner

Journalist

Audio/Video Producer

Publisher

Videographer

New Media Specialist

Public Relations Specialist

Photojournalist

Broadcast Manager

Print or Online Editor

Social Media Expert

Marketer/Advertiser

Motivational Speaker

Campaigner/Fundraiser

Mass communication plays four roles in society:

Surveillance: Provides news and information to the public.

Interpretation Sets a context for new information and provides commentary about its significance and meaning.

Socialization: Transmits values within a society, especially in setting models for behavior and attitudes.

Entertainment: Entertains through film, radio, television, sound recordings, books, and magazines.

 

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